SPAR
Experiential & Online Brand Manager – SPAR Liquor Brands
Location: South Africa | Employment Type: Full-time | Experience: 5+ years brand management
About the Role
As SPAR’s Liquor Brand Manager, you’ll bridge physical and digital marketing to create immersive consumer experiences. This strategic role combines event activation expertise with digital savvy to elevate our liquor brands across:
Experiential Marketing
- On-premise activations
- Influencer collaborations
- Brand ambassador programs
Digital Leadership
- Social media strategy
- E-commerce optimization
- Performance analytics
Key Responsibilities
- Develop 360° campaigns merging physical activations with digital amplification
- Curate premium brand experiences at bars, restaurants, and events
- Lead influencer partnerships and ambassador programs
- Oversee content production (photo/video/copy) across all channels
- Optimize e-commerce presence and digital touchpoints
- Analyze market trends and campaign performance data
Requirements
- Education: Bachelor’s in Marketing/Business (Postgrad preferred)
- Experience: 5+ years in FMCG/beverage brand management
- Technical Skills: Digital analytics, SEO, social media advertising
- Industry Knowledge: Liquor marketing regulations & trends
Ideal Candidate Profile
Creative Competencies
- Event concept development
- Premium brand storytelling
- Visual identity management
Business Acumen
- ROI-focused campaign planning
- Omnichannel strategy
- Competitor benchmarking
SPAR is an equal opportunity employer. Only shortlisted candidates will be contacted. Preference given to applicants with liquor industry experience.